Kool Kanya's "Right To Be" campaign challenges the question - Do women have the right to just be? We believe women deserve the freedom to embrace all facets of their being, without societal expectations dictating their every move. This campaign celebrates the beautiful spectrum of womanhood. You can be strong and powerful, yet also kind and compassionate. Your identity isn't defined by labels. Whether you choose motherhood, a career, or both, or neither – the choice is yours. CEO, entrepreneur, artist, gamer, homemaker – it's up to you. We are a force to be reckoned with, in all our complexities. This campaign was a call to action demanding to be heard, respected, and empowered to be our authentic selves.