In response to a D&AD Brief, this project aims to break the stigma and discrimination sex workers face due to their line of work. According to recent reports by Sky News, sex work in UK has drastically increased. Owing to increased housing prices and cost of living crisis, many women and men are forced into sex work. While it cannot be eradicated, as responsible humans we can make this world a better place for them. A world that acknowledges them, supports them with healthcare and makes them feel more inclusive. As Durex stands as an ally to make this world a more sexually secure world, Safe Haven by Durex, aims to put this brand at the forefront of fighting for a more just world.

View detail project here.